“We try to work only with the dreamers, this place is not for conventional people or companies”
– HRH Crown Prince Mohammed bin Salman
Our Business Philosophy
“Success is not just about making things work, it’s about making them work better.
Bringing new direction and turning a company around is more than just fixing problems, it’s about finding new opportunities.
With the right mindset, dedication, and teamwork, we can transform challenges into triumphs and write a new chapter of success”
Shahid N Khan
Founder & CEO
Awards & Testimonials
“The man behind London Dairy and the X-cite chain of electronic stores…Khan is one of the most successful in the region at turning family businesses into international conglomerates with mega brands and market domination”
– Arabian Business ME
- “Man behind winning Best Global Halal Brand award.” OIC.
“Shahid has built a reputation for turning local, family businesses into international power brands, raising the profile of the Middle East consumer goods industry globally.”
– Gama Innovation Awards, UK
Shahid N Khan – Professional Profile
- UK qualified business leader, with over three decades of experience across FMCG, Retail, F&B & Manufacturing with strong achievements in turning around problem businesses, launching greenfield projects and acquisitions.
- Starting as a trainee at Unilever, he reached Vice President level with experience across South Asian countries and USA.
- In 2000, I moved to the GCC region as CEO & Managing Director and successfully led regional businesses such as IFFCO, Al Ghanim, Al Homaizi, Al-Yaqout and Al Islami Foods Group.
- I have built a reputation for turning around local, family businesses into international power brands, raising the profile of the Middle East consumer goods industry globally.
- I was recently given the Best CEO Award by Gama Innovation, UK.
- Presently, I am the Founder and CEO of SNK Advisory Services, working with large Global & Regional Companies in the GCC Region in Advisory capacity
Career Highlights & Achievements
1982- 2000
Trainee to VP - Various countries
- Achieved highest ever growth in Tea and Oils & Fats, volume and profits in Pakistan in 50 years.
- Greenfield manufacturing setup and launch of Wall’s ice cream business in Pakistan, achieving 70% market share in year 2..
- Tripled the total Personal Products and Tea businesses in Bangladesh in 2 years.
- Member of Food & Drinks strategy Board for South Asia & Middle East.
- Completed post merger synergies between the four Ice cream companies in the U.S. & Built a + 1 Bn USD business in North America.
Career Highlights & Achievements
2000-2005
Managing Director, Brands Group
- Responsible for building branded businesses based on Confectionery, Chocolates, Ice creams, Pasta, Beverages, Cakes, Frozen Food, B2B.
- Took Brands distribution from 22 to 72 countries.
- Creation and launch of London Dairy Premium ice cream range.
- Increased portfolio market share from 18% in 2000 to 65 % in 2004,
- Acquisition of over 30,000 Unilever ice cream freezers across GCC, boosting our position to number 1 in GCC.
- Previously under-utilized plants reached full capacity.
- Made IFFCO, a local company, the leading player in branded FMCG business, ahead of international rivals.
Career Highlights & Achievements
2005-2012
Managing Director, GTRC, X-Cite, Safat Home & KIMMCO
- Rebuild GTRC with high revenue growth of 14% p.a vs 4%. Economic Profit 20.4% vs previous years.
- X-Cite . In 3 years, we took this loss-making business from a revenue of USD 200 Mn to USD 650 Mn- with high bottom line profits.
- We created world-class retail stores, fully relaunched under X-cite brand.
- Image building of Wansa and Alghanim Electronics (X-Cite) through powerful multi-media campaigns. Monthly footfall exceeds over one Million customers.
- Pioneered and launched a very successful online business in 2009,
- Safat Home :Built Home Furniture business
- Developed KIMMCO to a world class organization
Career Highlights & Achievements
2012-2014
Group CEO & Advisor
- Revived decades old loss-making business, achieved 2x revenue growth, completed many store openings, built huge brand following and footfall.
- We managed to more than double the business in 2 years and exceeded profit objectives.
- Also brought in key executives with proven track record and quickly merged them in the team.
- Built 100 new Al Rifai retail stores in the Middle East – selling roastery style nuts, dried fruits, chocolates and coffee in malls, airports and high street locations across many.
- This was done by providing hands-on leadership, direction, and strategy formulation, resolving legal issues and infusing a new spirit of winning culture across the organization.
- Several new businesses and new business models were introduced to propel the business to the next level.
Career Highlights & Achievements
2015-2020
Group CEO & Advisor
- Achieved Unprecedented 4x revenue and profitability growth, completed 50+ store openings, developed and deployed launch ambassador program, closed multiple long-term strategic acquisitions
- Brought in new management team, provided vision & mission and rebuilt team spirit.
- Acquired several new businesses such as Kahve Dunyasi coffee shops from Turkey, Bayara from UAE and creation of Electronics retail business.
- Acquisition of Azure Global Foods – Dubai.
- Strengthening B2b Businesses in Office Furniture and launch of Sedar in Kuwait.
- Built systems processes with all-company ERP implementation.
- Grew revenue and profits by 400% in 5 years.
Career Highlights & Achievements
2020-2023
CEO
- Prepared an aggressive growth strategy, which is currently being implemented.
- Revitalized the team through on the job training and motivation.
- In my first year (2020) delivered historic high profits – despite setbacks faced during the pandemic.
- Prepare aggressive NPD program and launched over 36 new products and businesses in 3 years.
- Rebuilding export business
- Built systems processes with all-company modernization of ERP implementation.
- Navigated COVID-19 pandemic response, achieved record growth and profits, built new management team, launched plant-based product line, significantly expanded export business
Opportunity
- Exponential growth in KSA, UAE and other GCC countries are putting pressure on companies and Governments to attract and retain key resources.
- Most small and medium companies are unable to attract right caliber senior management due to high costs.
- It is becoming more cost effective companies to outsource such assignments to 3rd party business Advisory companies.
SNK ADVISORY
SNK ADVISORY is a global strategy boutique. We have more than 30 years of experience in resolving complex business challenges with simple, yet potent plans that deliver results.
We are management specialists with skill & expertise across the consumer goods, Retail, F&B, and B2B sectors. We work with top management of major corporations, leading national companies and private equity firms and develop winning strategies that have lasting impact.
We are committed to deliver winning strategies, based on our successful track record.
We ensure success for all our clients, by adding significant value - at an affordable cost when compared with International advisory companies.
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